Not only do Tesco want to take over your shopping trolley, drying cleaning, photo developing, pet insurance and credit card; they’re also vying for the monopoly on your make-up bag. It was first announced last year that the retail giant was beefing-up its beauty offering, with stores featuring salons offering bargain priced manicures and hair cuts. The mega brand seems to have entered phase two with designated beauty halls planned for some of their flagship branches and a cosmetics available to purchase on their website at last!
They’ve landed quite a coup by securing Italian makeup range Diego Dalla Palma which maybe a little bit too generously has been dubbed ‘The Italian M.A.C’. Just like its Canadian counterpart, the Milanese range has a strong beauty pedigree; sleek packaging and professional make-up artist textures, shades and tools guaranteed to make you deviate from your grocery shop.
So far, so good. But like M.A.C, does it offer a giddiness inducing choice of colours designed to flatter almost every complexion? Not quite. While everybody will love hero products such as the Semi-permanent mascara £16 which defines lashes for up to five days and extensive range of pigment packed lipsticks and eyeshadows; the tight edit of foundations starting at £26.50 does extend to darker skin tones but stops short at ‘Bronzed Beige’ which makes it a perfect buy for lighter complexions.
On a whole it’s a much-needed boost to Tesco’s beauty section, but as retailer whose sales account for £1 in every eight spent in shops in Britain, it will be interesting to see whether they expand their range with hair and beauty products that appeal to all of their millions of customers.
Dieogo Della Palma, prices from £10 (direct.tesco.com)
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