Avon celebrates its 125th year today, and over celebratory cupcakes and ‘Avon Lady’ cocktails at the Sanderson, I got nostalgic thinking about very first beauty purchase. Thanks to Avon’s Tinkerbell range, my nail polish obsession was piqued at an early age with pretty shades of pastels that could be removed with soapy and let nascent beauty lovers indulge with innocence.
Prior to the internet, shopping from the comfort of your home meant poring over swatches of fabric in the Next catalogue or scratching and sniffing pages in the Avon catalogue. While websites like A.S.O.S may smashed it when it comes to stress-free spending, it always amazes that despite the success of their online store- a large proportion of Avon’s sales continue to be through their catalogues and representatives. Yes, that’s right- Avon ladies do still exist and with a global figure standing at 5.5 million- it makes the brand the largest direct seller of cosmetics in the world and has helped empower and bolster the income of women from everywhere from the United Kingdom to Uganda.
Maybe it’s the brands epic range of over 7,500 products from the classic Skin So Soft range- a permanent feature on my Grandmother’s dressing table- to the their latest anti-ageing hero: Anew Genics, that keeps fans loyal and helps win the affordable brand a new army of admirers. The latest offering from the brand, Little Dot, £15 may tap into the trend for issuing a trio of scents that’s been popular with houses such as Sisley and Dior; but the hyacinth, rose and violet threesome is actually a modern interpretation of the original Little Dot perfume collection whose success the brand was founded on. Light, easy to wear and with premium style packaging it sums up the affordable luxury that’s at the root of the brands success. Here’s to another 125 years!
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